The VU Bachelor of Business Administration (BBA) will educate BBA participants in state-of-the-art management concepts and business practices. Thus BBA participants will develop skills and confidence so they can be part of the global business environment. BBA participants will be taught how to be innovative and they will gain new insights into current business issues.

The BBA course recognizes the needs for professional education based on a foundation of liberal arts and core business management principles. The BBA degree at VU is intended to prepare graduates for responsible managerial roles within a variety of organizational settings. While many BBA participants will apply the knowledge and skills they acquire in their undergraduate studies directly to their current or future occupations, the curriculum also is designed to afford breadth and depth in the complexities of governmental, industrial, educational, financial, commercial and voluntary organizations.


BBA Program Structure

Each BBA program is comprised of three-credit courses and is dividend into two groups. With rare exceptions, BBA participants are required to follow the course sequence as shown below.

1.   "Core Courses" provide BBA participants with a solid academic foundation.
2.   "Concentration Courses" allow BBA participants the opportunity to develop further a specific area of interest.

During the first and second year, BBA participants will take 20 Core Courses covering all major areas of business and management. Participants may be exempted from the Core Courses based upon undergraduate major and courses taken at other learning institutions. The Core Courses provide essential tools for the Concentration Courses.


BBA Core Courses

UBBL 400 - Basics Business Law
UBMA 400 - Macro Economics
UBMI 400 - Micro Economics
UBQM 400 - Intro to Quantitative Methods
UBIB 400 - Intro to Business
UBSO 400 - Sociology
UBBC 400 - Business Communication
UBPA 400 - Principles of Accounting
UBEM 400 - Essentials of Marketing
UMPM 400 - Principles of Mgt.
UBIT 400 - Intro to IT
UBFF 400 - Fundamentals of Finance
UBPO 400 - Production and Operation Mgt.
UBHR 400 - Human Resource Mgt.
UBSB 400 - Small Business Mgt.
UBBP 400 - Business Planning
UBEP 400 - Country-Relevant Econ. Policy
UBEH 400 - Economic History
UBEG 400 - Economic Geography
UBIE 400 - Intro to Internat. Economics


During the third year, BBA participants will take the 10 Concentration Courses, 2 Elective Courses and a Final Thesis, which are designed to complete the requirements for each BBA participant. Not all BBA participants will have the same course requirements; each BBA participant's transcript of prior coursework will be evaluated upon admission to determine exactly which skill areas will be required for that BBA participant. BBA participants select their major field of study before their third year.

Top-up degrees offer the participant the opportunity to 'top up' their diploma, foundation degree or equivalent overseas qualification and gain full undergraduate degree status.

BBA Concentration Courses

1.   Accounting
2.   Finance
3.   Management
4.   Marketing
5.   Hospitality Management

BBA Concentration Courses - Accounting
UBBL 400 - Basics Business Law
UAFA 410 - Fundamentals of Accounting I
UAFA 411 - Fundamentals of Accounting II
UAIA 412 - Intermediate Accounting I
UAIA 413 - Intermediate Accounting II
UAAU 414 - Auditing
UACA 415 - Cost Accounting
UAFS 416 - Financial Statement Analysis
UAMA 417 - Managerial Accounting
UAAI 418 - Mgt. Information System
UACO 419 - Control

BBA Concentration Courses - Finance
UFMB 420 - Money & Banking
UFAF 421 - Advanced Finance
UFFC 422 - Fixed Capital Mgt.
UFWC 423 - Working Capital Mgt.
UFCM 424 - Intro to Capital Markets
UFTA 425 - Intro to Taxation
UFIN 426 - Intro to Insurance
UFIM 427 - Investment Mgt.
UFIF 428 - Intro to International Finance
UFTP 429 - Contemp. Topics in Finance

BBA Concentration Courses - Management
UMAM 430 - Advanced Mgt.
UMSP 431 - Strategic Planning
UMIM 432 - International Mgt.
UMHR 433 - Human Resource Mgt.
UMOB 434 - Organizational Behavior
UMIF 435 - Intro to Functional Mgt.
UMBE 436 - Business Ethics
UMST 437 - Special Topics in Internat. Mgt.
UMCC 438 - Corporate Culture
UMRS 439 - Region-Specific Mgt.
BBA Concentration Courses - Marketing
UCIN 440 - International Marketing
UCIM 441 - Import Mgt.
UCCB 442 - Consumer Behavior Research
UCPM 443 - Promotion Mgt.
UCEM 444 - E-Marketing
UCPP 445 - Product Planning and Mgt.
UCSC 446 - Supply Chain Mgt.
UCMR 447 - Marketing Research
UCMS 448 - Marketing Strategy
UCEL 449 - Elective

BBA Concentration Courses - Hospitality Management
UHSM 450 - Hospit. Strategic Marketing
UHCM 451 - Costing & Pricing
UHIE 452 - Int. Experience in Hospit. Mgt.
UHHL 453 - Hospitality Law
UHCM 454 - Structure of Hospit. Industry
UHRM 455 - Revenue Mgt.
UHCS 456 - Customer Service
UHLS 457 - Hospit. Leadership & Supervision
UHCM 458 - Concessions Mgt.
UHCM 459 - Franchising

BBA Electives - Two subjects from the following list
UECE 470 - China's Econ. Growth Model
UEUP 471 - US Political System
UEAU 472 - Africa's Resource Utilization
UECM 473 - Culture of Managerial Fulfillment
UEDP 474 - Managerial Dimensions of Physics
UESM 475 - Synergy of Science and Mgt.
UEME 476 - Intro Mathematical Economics
UEBM 477 - Basic Mathematics
UEMF 478 - Mathematics of Finance
UEPS 479 - Intro to Psychology
UEPO 480 - Intro to Political Science
UEEH 481 - Contemporary Economic History
UEPH 482 - Intro to Philosophy
UELO 483 - Logic


Course Description


UBBL 400 Basics Business Law

This course examines the fundamental legal concepts and principles that affect business in a variety of functional and regulatory environments. Emphasis is on the application of legal principles through the case method approach. Key legal concepts relating to transactional aspects of business are discussed.

UBMA 400 Macro Economics

This course is an introduction to macroeconomics in the context of current problems. National income analysis, money and banking, economic growth and stability, unemployment, inflation, and the role of government.

UBMI 400 Micro Economics

This course explores how the market mechanism allocates scarce resources among competing needs; uses basic tools of supply and demand and production and distribution theory to analyze diverse problems.

UBQM 400 Introduction to Quantitative Methods

This course is an introduction to quantitative methods used for effective business decision process. Basic statistical and mathematical concepts, probability and decision making, differential and integral calculus, linear programming will be discussed.

UBIB 400 Introduction to Business

This course will study the basic theories and skills of business in a variety of professional contexts.

UBSO 400 Sociology

This course introduces basic sociological concepts. Participants will examine aspects of human behavior in a cultural framework including individual and group interaction, social mobility and stratification, status and class, race and gender relations, urbanism, crime and criminology, and social change and reform.

UBBC 400 Business Communication

This course is a detailed study and application of various types of oral and written communication used in business. It examines the role of communication in the organization. Topics include technologies that enhance communication effectiveness, international considerations, presentation and written skills, and written forms of communication.

UBPA 400 Principles of Accounting

This course covers recording of business transactions; accounting for sales, purchases, cash disbursements, and receivables; includes end of fiscal period work, adjustments, financial statements, and closing procedures.

UBEM 400 Essentials of Marketing

This course is intended to expose participants to the process of building profitable customer relationships through an integrative customer-value/customer-equity framework of marketing. Participants will learn the essentials of marketing, as well as how the concept of marketing is interrelated to a company's entire strategy.

UMPM 400 Principles of Management

This course introduces models and concepts that provide insights on a wide range of managerial problems. Qualitative and quantitative methods will be used to address various aspects of managing a business concern. Major topics include ethics and corporate social responsibility, organizational design, planning and strategy formulation, motivation, reward and discipline.

UBIT 400 Introduction to IT

This course introduces the use of the computer in the business area including discussions of computer history, computer hardware and computer software problem solving and algorithms.

UBFF 400 Fundamentals of Finance

This course focuses on theories, concepts, and principles of the financial structure of an organization. The emphasis is on the structure and operation of financial management; problems of internal financial analysis, planning and control, capital structure and investment decisions, valuation, dividend policy, mergers, and acquisitions.

UBPO 400 Production and Operation Management

This course examines the activities that create value of goods or services through the transfer of inputs into outputs. It is the creation of goods and services otherwise known as production. It presents a state-of-the art view of the activities of the operations function including a blend of topics from accounting, industrial engineering, management, management science, and statistics.

UBHR 400 Human Resource Management

This course provides the concepts of human resource management including definitions and functions of managing people. Theoretical principles of human resource management are examined to identify various key issues, such as human resource planning, recruitment and selection, training and development, and performance appraisal. The roles and responsibilities of human resource professionals in collaboration with line management are discussed.

UBSB 400 Small Business Management

This course reviews the start-up process of small firms. The course also discusses other topics such as the role of the business plan, the marketing plan, selection of the management team and the form of the organization, accounting, sources of financing, and the competitive advantage of small businesses.

UBBP 400 Business Planning

These courses looks at the planning, leading, organizing and controlling of individuals within an organization or business in order to effectively and efficiently reach their goals. It provides an overview of theories, concepts, and techniques of management in today's business organizations and the role of the manager in today's society.

UBEP 400 Country-Relevant Economic Policy

This course will cover the basic issues of how a country's economic policy determines the price level and inflation rate. A number of theories, including the quantity theory, interest rate targets, and new-Keynesian models will be considered. Empirical and historical evidence will be studied.

UBEH 400 Economic History

This course is a survey of the principal thinkers and ideas that have defined the development of Western economic history, from the Ancient Greeks to the modern day. The course introduces the critical vocabulary of Western economic thought in both their historical and intellectual context.

UBEG 400 Economic Geography

This course recognizes the importance of geography for business decision making the course studies geographical regions of the world with reference to topography, climate, resources, trade and commerce, population, and state of their economies.

UBIE 400 Introduction to International Economics

This course studies basic concepts of international trade and finance, international division of labor, comparative advantage, gains from trade, trade pattern, international trade and financial institutions, international capital flows, and the impact of trade. Topics covered also include international economic cooperation, bilateral and multilateral agreements, protectionism, and international economic conflicts.


BBA Concentration Course - Accounting

UAFA 410 Fundamentals of Accounting I
UAFA 411 Fundamentals of Accounting II

This course gives participants insights into financial accounting procedures, concepts, and reports for sole proprietorships, partnerships, and corporation.

UAIA 412 Intermediate Accounting I
UAIA 413 Intermediate Accounting II

This course discusses accounting theory and problems in the classification of transactions, asset and liability valuation, income determination, and the presentation and interpretation of financial statements.

UAAU 414 Auditing

This course emphasizes internal and external auditing: current professional standards, ethics of the auditor, internal control, and evidence gathering.

UACA 415 Cost Accounting

This course covers the development and use of cost accounting for inventory valuation, income determination, and cost control, including process accounting and variance analysis.

UAFS 416 Financial Statement Analysis

This course helps the participants to develop core skills essential to financial statement analysis. It covers ratio analysis, cash flow analysis, pro forma financial statements, financial modeling, and firm valuation using discounted cash flow techniques. Spreadsheet application is an essential educational tool in this course.

UAMA 417 Managerial Accounting

This course discusses cost-benefit choices among accounting methods and systems in support of strategic decisions and operational control, including behavioral effects of accounting systems within organizations and construction of budgets, forecasts, and estimates for new product/process costs.

UAAI 418 Management Information System

This course helps participants with the planning and operation of electronic data processing systems in accounting and the use of the information generated for financial reporting and control.

UACO 419 Control

This course is a study of a planning and controls system and the performance evaluation of different types of organization. The course focuses on strategic planning and budgeting as a tool for planning and controls, the preparation of budgets, and the utilization of the budgets as an effective control tool.


BBA Concentration Course - Finance

UFMB 420 Money & Banking

This course covers the study of the financial sector e.g. businesses, consumers and governments in money and capital markets are observed with emphasis on financial instruments, analysis of financial intermediaries and the determination of interest rates.

UFAF 421 Advanced Finance

This course is a study on international financial market evolution, financing sources both from international bond and stock markets as will as financial management for multinational corporations which includes direct investments analysis, international portfolio investments, political risk analysis, international funds allocation, mergers and acquisitions for multinational corporations, and liquidity management.

UFFC 422 Fixed Capital Management

This course is primarily devoted to the principles of financial valuation. Since capital management virtually always involves risk & uncertainty, the concept of risk, and the relation between risk & return will be introduced. The course concludes with an introductory treatment of the effects of financing on capital budgeting decisions.

UFWC 423 Working Capital Management

This course focuses on working capital management. Topics include financial statement analysis, capital budgeting methods, estimating incremental cash flows, estimating cost of capital, valuation of projects, valuation of companies in takeovers, cross-border valuation, and valuation of strategic options.

UFCM 424 Introduction to Capital Markets

This course enhances through an international perspective. Topics covered in this course are an overview of international banking and its structure as well as the changing nature of bank management.

UFTA 425 Introduction to Taxation

This course offers an overview of general rules and tax collection including personal income tax, corporate income tax, value-added tax, specific business tax, stamp duty, customs duty, property taxes, and double tax agreements.

UFIN 426 Introduction to Insurance

This course is a study of different types of risks and financial losses that may occur to individuals and organizations. Topics include types of damages, factors affecting risk management, principles of insurances, basic understanding of various kinds of insurance, customer selection, reinsurance, and insurance business management and control.

UFIM 427 Investment Management

This course deals with the structure of the investment industry, products offered and products designed, structured finances, credit-rating and the management of investment management institutions.

UFIF 428 Introduction to International Finance

This course aims at introducing participants to instruments and institutions of international financial markets, evolution of the international monetary system and foreign exchange markets.

UFTP 429 Contemporary Topics in Finance

This course is an examination of contemporary issues and topics, which relate to the development in the field of finance. Topics will vary from semester to semester and will be announced prior to registration.


BBA Concentration Course - Management

UMAM 430 Advanced Management

This course is a study of applying the management principles into the business operations through case studies, which include the evolution of management, the solutions to the problems incurred in practice, and problems in the current business environment. The course focuses on using various tools in different fields to tackle management issues.

UMSP 431 Strategic Planning

This course introduces participants to the practice of strategic planning. It covers the role and purpose of strategic analysis and planning: formulating plans, establishing organizational goals and objectives in the context of changing technology and environment, and techniques of policy formulation.

UMIM 432 International Management

This course is designed to develop the participant's understanding of international business and the globalization of the economy. The focus is primarily on the international business environment and the activities of multinational corporations.

UMHR 433 Human Resource Management

This course arises from the observation that human resource management could help create competitive advantages for firms. Concepts and issues examined in this course include those associated with job design, staffing, training and development, group behavior and teamwork, motivation and job satisfaction.

UMOB 434 Organizational Behavior

This course discusses classical and contemporary organization theories, interpersonal and organizational behavior, motivation, communication, leadership, and the process of decision-making in organizations.

UMIF 435 Introduction to Functional Management

This course analyzes institutional & functional distribution channels: selecting, evaluating, and managing distribution channels.

UMBE 436 Business Ethics

Examination of some of the moral problems that arise with regard to the responsibilities of various segments of the business community – including employers, management and stockholders – to one another, to the consumer, and to society at large.

UMST 437 Special Topics in International Management

This course offers coherent and organized coverage of important contemporary topics. Specific topics are announced when the course is scheduled.

UMCC 438 Corporate Culture

This course looks at advanced topics in the design and development of organizations. Participants will move beyond the fundamentals learned in the management core and develop detailed understandings, tools, and skills relevant to the relationships between organizational structure, design, and culture, with the goal of improving the organizational performance.

UMRS 439 Region-Specific Management

This course covers an analysis of the backgrounds, cultures, and customs of differing peoples and nations on management. The nature and effect of global development, human welfare indicators, the effects of globalization and attitudes to the developed market economies will be explored.


BBA Concentration Course - Marketing

UCIN 440 International Marketing

This course examines the specific issues involved in entering overseas markets and in conducting international marketing operations, as opposed to entering domestic marketing organizations. Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting marketing strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets.

UCIM 441 Import Management

This course offers participants the study of actual examples of imports and exports, assessing demand, finding markets for exports and sources for imports; international letters of credit and export financing.

UCCB 442 Consumer Behavior Research

This course analyzes the underlying theories and complex variables influencing the purchasing and decision-making processes of consumers. Marketing strategy implications of consumer behavior concepts are offered.

UCPM 443 Promotion Management

This course provides an opportunity for participants to gain an understanding of various facets of advertising and promotion management. Participants examine the use of all available promotional vehicles to communicate to potential customers the messages that support the objectives of the marketing plan.

UCEM 444 E-Marketing

This course investigates the activities involved in marketing goods and services to businesses, institutions, resellers, and government, with primary emphasis on business-to-business marketing.

UCPP 445 Product Planning and Management

This course provides the conceptual and analytical framework to analyze product strategy, development, and marketing.

UCSC 446 Supply Chain Management

This course presents concepts of supply chain management as they apply to transportation and other industries that require activities such as inventory control, scheduling, project management, forecasting, and other operational issues.

UCMR 447 Marketing Research

This course provides the participant with a systematic and objective approach to the search for and analysis of information relevant to the identification and solution of marketing problems.

UCMS 448 Marketing Strategy

This course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of marketing communications.

UCEL 449 Elective


BBA Concentration Course - Hospitality Management

UHSM 450 Hospitality Strategic Marketing

This course provides an understanding of hospitality marketing management. In this course participants will learn how to: evaluate the marketing environment, analyze and identify market opportunities, define and select target customers, plan marketing programs and implementing and controlling marketing plans.

UHCM 451 Costing & Pricing

This course studies how cost accounting information is used in the management of planning, controlling, and evaluating processes to enhance hospitality management decisions at all levels.

UHIE 452 Int. Experience in Hospitality Management

This course focuses on the management of products and services at hotels, resorts and other venues that hold group meetings. The aim of the course is to help participants understand, gain knowledge, and develop an appreciation of the multifaceted elements of hospitality management by exploring all aspects of the field. Topics include business ethics, franchising, management contracts, and areas of management responsibility such as human resources, marketing and sales, and advertising.

UHHL 453 Hospitality Law

This course provides participants with the understanding and insights required to provide specialized legal and policy advice to the many stakeholders in the hospitality industry.

UHCM 454 Structure of Hospitality Industry

This course discusses strategic issues in management, formulation, and analysis of strategies, relationship between strategies and organizational structures, strategic thinking and managing change, pricing and distribution strategies, differences in strategies between sectors.

UHRM 455 Revenue Management

This course is designed to teach the analytical process and decision–making techniques that participants need in order to make sound investment and credit decisions through the application of financial statement analysis.

UHCS 456 Customer Service

This course emphasizes the development of company policies and strategies pertaining to the execution of good customer service. It also provides the techniques and methods to train personnel in the implementation of standards relating to customer service. Evaluation methods focusing on consumers, their needs, and the skills needed to anticipate these needs as well as developing solutions to customer problems and complaints.

UHLS 457 Hospitality Leadership and Supervision

This course uses an incident approach to provide a cross section of supervisory situations that have faced hospitality management. Emphasis is given to particular situations involving leadership development, ethical behavior, and social responsibility.

UHCM 458 Concessions Management

This course examines food and beverage concession operations within the sport and recreation industry in a variety of venues. Focuses on logistical, inventory, financial, cash control, and human resources.

UHCM 459 Franchising

This course examines franchising from both the franchisor and franchisee's point of view; examines start-up, organization, franchisor/ franchisee's relations, marketing, legal aspects, and operations, with an orientation toward the small business franchisee.


BBA Electives - Two subjects from the following list

UECE 470 China's Economic Growth Model

This course helps participants understand the condition of China, the impact of its growing economic model on the world economy, opportunities, and challenges for foreign investors, and successful investment strategies.

UEUP 471 US Political System

This course is a comprehensive study of government in the United States, including the basic principles of American government and political culture and a cross-cultural examination of institutions, processes, and public policies.

UEAU 472 Africa's Resource Utilization

This course offers a comparative study of the resource based systems and political processes of selected countries in Africa. Special emphasis is placed on the problems of postcolonial nation building, political culture, and the nature and role of the military.

UECM 473 Culture of Managerial Fulfillment

This course sets the framework for the cultural dimensions of cultural behavior. Participants will learn about the dimensions of managerial performance, philosophy, practices, and processes. The course blends organizational behavior, strategic dimensions for organizations to be dynamic, integrated systems whose output is monitored for quality and continuously improved.

UEDP 474 Managerial Dimensions of Physics

This course explores the relationship between physics as a science and the performance of managerial functions. Participants will study the following topics: forces and motion, conservation and transmission of energy, structure of matter, sound, light, and electromagnetic radiation, and electromagnetism.

UESM 475 Synergy of Science and Management

This course provides an introduction to the biological sciences, which includes the fundamental principles of biochemistry, genetics, molecular biology, and cell biology. It also covers the scientific method, metabolism, genetics, diversity of life, and ecology. The links of all this with managerial systems will be explored.

UEME 476 Introduction Mathematical Economics

This course introduces mathematical concepts of functions, equations, matrices, and derivatives of a different order. The application of mathematical tools in a micro-and macro-economic environment with emphasis on the relationship between total, marginal, and average functions. An analysis of elasticity, market equilibrium, and the effects of taxation.

UEBM 477 Basic Mathematics

This course introduces elementary mathematics. Topics include descriptive statistics, probability, estimation, and hypothesis testing for means and proportions, correlation, and regression.

Participants use statistical software for assignments.

UEMF 478 Mathematics of Finance

This course covers functions and relations, equations and inequalities, determinants and matrices, simultaneous equations, algebra of polynomials, complex numbers.

UEPS 479 Introduction to Psychology

This course studies human behavior development in a social matrix, including such topics as socialization, cultural behavior, group norms, and attitude formation.

UEPO 480 Introduction to Political Science

This course introduces participants to the discipline of political science and to numerous fundamental political issues and challenges. This course introduces the main concepts, issues, and an approach employed in the study of politics and explores major political ideologies as well as the foundational basis of the modern state.

UEEH 481 Contemporary Economic History

This course applies economic analyses to important issues in contemporary economic history.

UEPH 482 Introduction to Philosophy

This course introduces philosophical problems and arguments. It covers the development and enhancement of critical and analytical skills as a major focal point and develops ability to read and interpret philosophical arguments.

UELO 483 Logic

This course emphasizes basic concepts and techniques of deduction, and the modern treatment of such topics as quantification and rules of inference. Basic principles of induction, formal fallacies, and uses of logic in everyday life.