The VU Bachelor of Business Administration (BBA) will educate BBA participants in state-of-the-art management concepts and business practices. Thus BBA participants will develop skills and confidence so they can be part of the global business environment. BBA participants will be taught how to be innovative and they will gain new insights into current business issues.

The BBA course recognizes the needs for professional education based on a foundation of liberal arts and core business management principles. The BBA degree at VU is intended to prepare graduates for responsible managerial roles within a variety of organizational settings. While many BBA participants will apply the knowledge and skills they acquire in their undergraduate studies directly to their current or future occupations, the curriculum also is designed to afford breadth and depth in the complexities of governmental, industrial, educational, financial, commercial and voluntary organizations.